Signs + Decal Corp. seeks zoning change to build 128K industrial building in East Williamsburg

Signs + Decal Corp., led by the Khalfan family, seeks a zoning change in order to build a 128,750-square-foot, 14-story building at 410 Morgan Avenue in East Williamsburg, Brooklyn, on top of its current single-story manufacturing and distribution center.

The proposed action would change the current M1-1 light manufacturing designation to a mix of M2-4A and M2-1A zoning districts, in a city block bounded by Withers Street, Vandervoort Avenue, Jackson Street, and Morgan Avenue.

A representative for Signs + Decal Corp. filed the application June 16, 2026, with the Department of City Planning as part of the Uniform Land Use Review Process (ULURP).

Application 2022K0252 LINK

The applicant proposes to vertically expand an existing one-story building into a 14-story, 193-foot-9-inch mixed-use light manufacturing and commercial facility. The planned 128,750-square-foot structure would comprise 92,958 square feet of light manufacturing space and 35,793 square feet of commercial offices.

The site is located within a state-designated Disadvantaged Community and the North Brooklyn Brownfield Opportunity Area. A Phase I Environmental Site Assessment identified no recognized environmental conditions but noted several business environmental risks, including historical neighborhood dry cleaning operations, a nearby gas station, and localized chemical storage.

The application notes that the modified density and industrial uses align with regional public policies, such as the Industrial Business Zone objectives.
According to the filing, the build year for the analysis is anticipated to be 2029, anticipating a year and a half for technical and environmental reviews, seven months for the ULURP process, and a year and a half for the construction.

The property

The industrial building in East Williamsburg has 25,000 square feet of built space for a total buildable of 25,000 square feet according to a PincusCo analysis of city data. The parcel has frontage of 100 feet and is 250 feet deep with a total lot size of 25,000 square feet. The zoning is M1-1 which allows for up to 1 times floor area ratio (FAR) for manufacturing. The city-designated market value for the property in 2022 is $2.3 million.

Prior sales, articles and revenue

The 25,000-square-foot property generated revenue of $392,266 or $16 per square foot, according to the most recent income and expense figures.

Violations and lawsuits

According to city public data, the property has received $600 in OATH penalties in the last year.

There were no lawsuits or bankruptcies filed against the property for the past 24 months.

The neighborhood

In East Williamsburg, The majority, or 62 percent of the 17.1 million square feet of commercial built space are industrial buildings, with walkup buildings next occupying 11 percent of the space. In sales, East Williamsburg has near average sales volume among other neighborhoods with $344.2 million in sales volume in the last two years and is the 21st highest in Brooklyn. For development, East Williamsburg has near average amount of major developments among other neighborhoods and is the 12th highest in Brooklyn. It had 1.8 million square feet of commercial and multi-family construction under development in the last two years, which represents 11 percent of the neighborhood’s built space.

The block

On this tax block, PincusCo has identified the owners of four of the six commercial properties representing 25,400 square feet of the 76,260 square feet. The identified owner is Stephen Lowenstein. There are no active new building construction projects on this tax block.

The surrounding

This is the first commercial real estate event of interest identified within the 400-foot radius of 395 Jackson Street in the past 24 months.

Direct link to the property’s ACRIS page and link to DOB NOW portal.