PincusCo Media LLC, founded in January 2019 by Adam Pincus, is a publishing technology company that transforms public data into actionable intelligence by converting words and numbers into readable news and information.
By way of background, Adam started his first company — a souvenir and sculpture manufacturing business — in Chicago in the 1990s. Over the following six years, it grew to seven employees with distribution in Chicago, Washington, D.C., New York and other cities.
Adam shifted from manufacturing to journalism, and was at The Real Deal, New York City’s leader for real estate news, from 2008 until 2018. At TRD, he reported news, but also saw the opportunity and the need to institutionalize its data and research capabilities. He founded TRD’s research team in 2014, and led it until his departure in 2018.
Atticus O’Brien-Pappalardo joined PincusCo in March 2020 and took over the Development Leads vertical. Atticus has a background in journalism and worked as an election researcher with the Associated Press from 2018 until 2020.