Holliswood Development pays $6.5M for 10-unit UWS walkup

Holliswood Development through the entity Holliswood 74, LLC paid $6.5 million for the 10-unit residential walkup building (C5) at 15 West 74th Street in Upper West Side, Manhattan. The expected use is cash flowing.
The deal closed on February 3, 2026 and was recorded on February 10, 2026. The property has 6,988 square feet of built space and 1,999 square feet of additional air rights for a total buildable of 8,988 square feet according to a PincusCo analysis of city data. The sale price per built square foot is $930 and the price per buildable square foot is $723 per the PincusCo analysis. (The price per square foot analysis is the transaction price divided by square feet as reported in public records and assumes no air rights have been sold.)
The signatory for Olga Mora was Alberto Mora and Alexandra Mora. The signatory for Holliswood Development was Dana Lowey . The contract date was February 20, 2025.

Prior sales, articles and revenue

Prior to this transaction, PincusCo has records that the buyer Holliswood Development purchased three properties in two transactions for a total of $9.1 million and has no record it sold any properties over the past 24 months.
The seller Olga Mora had not purchased any other properties and had not sold any properties over the same time period. The former owners according to the Department of Housing Preservation and Development includes Olga Mora, individual owner and Daniel Rios, site manager.

The property

The residential walkup building with 10 residential units in Upper West Side has 6,988 square feet of built space and 1,999 square feet of additional air rights for a total buildable of 8,988 square feet according to a PincusCo analysis of city data. The parcel has frontage of 22 feet and is 102 feet deep with a total lot size of 2,247 square feet. The zoning is R8B which allows for up to 4 times floor area ratio (FAR) for residential. The property is in the Upper West Side / Central Park West Historic District. The city-designated market value for the property in 2022 is $4.6 million. The property has 6 rent regulated units according to city tax records from 2024.

Violations and lawsuits

There were no lawsuits or bankruptcies filed against the property for the past 24 months. In addition, according to city public data, the property has received $200 in OATH penalties in the last year.

Development

There are no active new building construction projects or major alteration projects with initial costs more than $1 million on this tax lot.

The block

On this tax block, PincusCo has identified the owners of 33 of the 39 commercial properties representing 308,913 square feet of the 352,691 square feet. The largest owner is Brusco Group, followed by Lisa Czolacz and then Viking Management.
There are no active new building construction projects on this tax block.

The majority, or 73 percent of the 352,691 square feet of built space are walkup buildings, with elevator buildings next occupying 25 percent of the space.

The seller

The PincusCo database currently indicates that Olga Mora owned at least one commercial property with 10 residential units in New York City with 6,988 square feet and a city-determined market value of $4.4 million. (Market value is typically about 50% of actual value.) The portfolio consists of at least a single walkup property. It is located in Manhattan.

The buyer

The PincusCo database currently indicates that Holliswood Development owned at least eight commercial properties with 61 residential units in New York City with 47,669 square feet and a city-determined market value of $25.1 million. (Market value is typically about 50% of actual value.) The portfolio has $42.3 million in debt, with top three lenders as First Republic Bank, City National Bank, and Prime Finance respectively. Within the portfolio, the bulk, or 66 percent of the 47,669 square feet of built space are walkup properties, with mixed-use properties next occupying 20 percent of the space. The bulk, or 50 percent of the built space, is in Manhattan, with Brooklyn next at 50 percent of the space.

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