Habitat Living NYC pays $5.2M for dev site in Carroll Gardens

Habitat Living NYC through the entity Habitat On Luquer LLC paid $5.2 million to Jennifer DeLuna through the entity 101 Luquer St. Realty Corp. for the industrial building (E1) at 101-103 Luquer Street in Carroll Gardens, Brooklyn. The expected use is new construction.

Habitat Living NYC submitted a major alteration application on March 11, 2026, under job number B01368742 for the conversion of a single-story, 8,295-square-foot business (B-2) building to a four-story, 8-unit residential building.
The sale closed on March 25, 2026 and was recorded on March 27, 2026. The property has 5,235 square feet of built space and 5,217 square feet of additional air rights for a total buildable of 10,434 square feet according to a PincusCo analysis of city data. The sale price per built square foot is $1,002 and the price per buildable square foot is $503 per the PincusCo analysis. (The price per square foot analysis is the transaction price divided by square feet as reported in public records and assumes no air rights have been sold.)
The signatory for Jennifer DeLuna was Jennifer DeLuna. The signatory for Habitat Living NYC was Elliot Steinmetz . The contract date was November 26, 2025.

Prior sales, articles and revenue

Prior to this transaction, PincusCo has records that the buyer Habitat Living NYC purchased one property in one transaction for a total of $3.2 million and has no record it sold any properties over the past 24 months.
The seller Jennifer DeLuna had not purchased any other properties and had not sold any properties over the same time period. The 5,235-square-foot property generated revenue of $197,088 or $38 per square foot, according to the most recent income and expense figures.

The property

The industrial building in Carroll Gardens has 5,235 square feet of built space and 5,217 square feet of additional air rights for a total buildable of 10,434 square feet according to a PincusCo analysis of city data. The parcel has frontage of 52 feet and is 100 feet deep with a total lot size of 5,217 square feet. The zoning is R6B which allows for up to 2 times floor area ratio (FAR) for residential with inclusionary housing. The city-designated market value for the property in 2022 is $847,000.

Transaction Participants

Elliot Steinmetz at Abrams Fensterman LLP participated in the transaction on behalf of the buyer .

Violations and lawsuits

There were no lawsuits or bankruptcies filed against the property for the past 24 months. In addition, according to city public data, the property has received $100 in OATH penalties in the last year.

The neighborhood

In Carroll Gardens, The bulk, or 44 percent of the 3.6 million square feet of commercial built space are walkup buildings, with mixed-use buildings next occupying 33 percent of the space. In sales, Carroll Gardens has 1.4 times the average sales volume among other neighborhoods with $456.2 million in sales volume in the last two years and is the 16th highest in Brooklyn. For development, Carroll Gardens has had very little major development activity relative to other neighborhoods.It had 89,800 square feet of commercial and multi-family construction under development in the last two years, which represents 3 percent of the neighborhood’s built space.

The block

On this tax block, PincusCo has identified the owners of two of the 15 commercial properties representing 11,607 square feet of the 67,111 square feet. The two identified owners are Tony Dipiazza and Lina Soriano.
On the tax block, there was one new building construction project filed totaling 3,742 square feet. It is a four-unit, 3,742 square-foot residential (R-2) building submitted by John Brescio with plans filed June 17, 2019 and permitted September 14, 2021.

The majority, or 65 percent of the 67,111 square feet of built space are walkup buildings, with industrial buildings next occupying 21 percent of the space.

The buyer

The PincusCo database currently indicates that Habitat Living Nyc owned at least one commercial property with six residential units in New York City with 3,540 square feet and a city-determined market value of $1.4 million. (Market value is typically about 50% of actual value.) The portfolio consists of at least a single walkup property. It is located in Brooklyn.

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